Art direction, branding, visual identity and web design for the new project Vicoletta.

Guided by its motto, Turning the Old into Bold, and curated by Claudia Osborne and Virginia Trujillo, Vicoletta reinterprets tradition with character rather than nostalgia.

Inspired by the charm of the Italian vicolo and the timeless beauty of storied objects, it celebrates decoration through carefully curated pieces with soul and history.